- When you realise that regular mops spread the dirt around, you understand that you've been mopping somewhat in vain. Mopping should make things cleaner, not dirtier.
That's what Johan Lindwall says in connection with Philips launching OneUp.
- The new electric mop challenges the traditional way of washing floors. Thanks to the patented pump system, OneUp quietly sucks up the dirty water and distributes clean water, is the message.
Philips OneUp is hinged and works like a traditional mop, but is electric and supplies clean water and sucks up dirty water. Photo: Philips
- We are facing a cleaning revolution, says Lindwall, who is the Nordic marketing manager for the product category at Versuni, formerly known as Philips Domestic Appliances.
Annonse
Two models
Johan Lindwall with Philips OneUp 5000 (left) and 3000. Photo: Philips
Philips OneUp comes in two models: the 3000 and 5000 series. A cartridge with 40 ml of cleaning agent is sold for these, which is automatically dosed and lasts for up to 40 washes. According to Philips, this corresponds to three bottles of regular cleaning agent. The mop cloths are made of soft microfibre, can be used on all hard floors and are machine washable.
Floor cleaning has largely been unchanged for the past 100 years
The 3000 series has 50 minutes of operating time, charges fully in eight hours and costs 1,500 kroner. The 5000 series has 70 minutes of operating time, charges fully in four hours and costs 2,100 kroner. Both have a capacity of 50 square metres, while the 5000 series has an extra wet setting that covers 70 square metres.
In the box of both series, there is a USB cable used for charging and a cartridge with cleaning agent.
Annonse
- Floor cleaning has largely remained unchanged over the past 100 years. The old, trusty bucket and floor mop can be found in most Norwegian homes. But dragging around a bucket and using the same dirty water multiple times just spreads the dirt around. Even though alternative solutions have appeared on the market, none of them have solved the fundamental problem. Until now, writes Philips in a press release.
Philips OneUp is hinged and works like a traditional mop, but is electric and supplies clean water and sucks up dirty water. Photo: Philips
Philips OneUp comes in the 3000 and 5000 series. Price: 1,500,- and 2,100,- Photo: Philips
Two water tanks
OneUp has two water tanks: one for clean water and one for dirty water.
- The patented pump system quietly sucks up dirty water from the floor while distributing clean water on the floor. Thus, you always clean with clean water and avoid carrying around a bucket, allowing you to move freely. The result? Twice as clean floors, twice as fast - compared to a traditional mop, writes the manufacturer.
- Cleaning floors might not be the most fun thing to do, and it's often the part of cleaning that gets skipped. Many put it off until next time because it feels cumbersome. We humans tend to be a bit lazy when it comes to boring tasks, and therefore a simple solution is needed so that it is no longer postponed, says Johan Lindwall in the press release.
Annonse
Success in other markets
I believe we are facing a cleaning revolution and that the entire category is changing
It is said here that OneUp has already proven to be a success in several European markets, and that it remains to be seen if Norwegian consumers are ready to part with the traditional mop.
- I believe we are on the brink of a cleaning revolution, and that the entire category is changing. The old way of washing floors must come to an end. Now we will see if Norwegians are ready to put the old mop on the shelf. That is indeed our goal, says Lindwall.
Versuni (formerly known as Philips Domestic Appliances) is represented in more than 100 countries. The company has over 900 patents, and in the range of household products, we find air fryers, coffee machines, blenders, juicers, mixers, rice cookers, vacuum cleaners, air purifiers, humidifiers, irons, and handheld steamers.
The cleaning cartridge should last for about 40 washes. Photo: Philips
This is how Philips illustrates how OneUp supplies clean and sucks up dirty water. Photo: Philips
Philips OneUp has two tanks, one for clean and one for dirty water. Photo: Philips
The article was previously published in the print edition of the trade magazine Elektronikkbransjen no. 5/2025, which was distributed in week 41. Here you can read the article and browse through the digital edition of the magazine. You can read all editions of the magazine digitally, from no. 1/1937, at elektronikkbransjen.no/historiskarkiv.
