THE PEOPLE'S TV AGAIN 65 INCHES

That is what managing director Jan Røsholm of the Foundation Elektronikkbransjen says, which compiles the sales statistics for consumer electronics and household appliances.

TV sales increased to 332,000 units in 2025, from 317,000 in 2024, equivalent to 4.7 percent. In addition to the increase in volume, the screens are getting bigger.

– In 2025, 53 percent of TV screens sold are over 56 inches, and the 65-inch is thus back on the throne as the people's TV, says Røsholm.

Back on top

Figures from the Foundation Elektronikkbransjen show that screen sizes between 55 and 65 inches have been the most popular in the Norwegian TV market in recent years. After a year on top in 2021, the 65-inch had to give the first place back to the 55-inch from 2022 to 2024.

– These years, the 65-inch has sold increasingly more, and it is now back as the most popular TV size, says Røsholm.

Screens between 50 and 55 inches account for 35 percent of the volume in 2025.

– As the screen size increases, we also see an increase in turnover, as the larger screens are often more expensive than the smaller ones, says Røsholm.

While the smaller screen sizes from 40 to 43 inches accounted for 11 percent of the volume in 2024, the share in 2025 has decreased to 9 percent.

Watching a little less TV

A survey conducted in January by Norstat for the Norwegian Consumer Electronics Foundation shows that Norwegians are now watching a little less TV. This applies to all platforms.

– 88 percent say they watch TV programmes or streaming content on TV, down from 91 percent the year before. At the same time, three percent say they do not watch TV or streaming content at all, up from two percent, says Røsholm.

On average, we use just over 1.7 different platforms, so the total number in the survey ends up at 173 percent. This is a decrease from 179 percent in 2024. After TV (88 percent), follows PC and mobile phone (each with 30 percent), while 23 percent use a tablet. The use of smaller screens is greatest among the younger ones.

– Older consumers use more TV to watch TV and streaming content, while younger people under 30 use more PC and mobile, says Røsholm.

According to figures from Kantar Media, Norwegians spend an average of 428 kroner on TV and streaming services per month.