Tony Boström from AlphaTheta presents the XDJ-AN DJ unit, the company’s latest product in its range. The unit is the company’s first to support Spotify, in addition to Tidal, Beatport and Apple Music, as well as playback of MP3 files from a USB flash drive. - Perfect for a beginner who wants to start DJing and does not have music stored elsewhere, says Boström. We meet him at IFA 2026 in Berlin. Photo: Stian Sønsteng. Watch video: LinkedIn // Instagram // Facebook
Alexander Wannoff (left) and Veera Rytsölä at Miele present the new G8 dishwasher, equipped with an internal camera. The camera sees and plans the wash, adapting the programme to the contents of the machine. Photo: Stian Sønsteng. Watch video: LinkedIn // Instagram // Facebook
Bjørn Mangset from Asko presents the company’s new OneCare cabinet, a garment refresh cabinet developed to complement the brand’s complete laundry set. The cabinet has exclusive hangers and nozzles at the rear that blow air to refresh clothes that do not need washing. - You can hang clothes here that are not dirty, but simply need a little refresh, says Mangset. Photo: Stian Sønsteng. Watch video: LinkedIn // Instagram // Facebook
Hans Erik Standal at Electrolux presents the new “all-in-one” oven. It has a pizza function reaching up to 380 degrees, an air fryer and a fan oven function. The oven will go on sale in September. Photo: Jan Røsholm. Watch video: LinkedIn // Instagram // Facebook
Gry Enger from BSH presents Bosch’s new steam drawer at IFA 2026 in Berlin. The product was launched last year and is now on its way into shops. The model shown is in matt black. - This is an important addition to BSH’s new matt ovens, says Enger. Photo: Stian Sønsteng. Watch video: LinkedIn // Instagram // Facebook
Jens Hoff from Strong presents the company’s new product series based on the Google Home system with the Gemini AI assistant, including a security camera and a streaming speaker. Strong is the first OEM partner to launch products with full support for all Gemini features. The products will soon be available in Nordic shops. We meet Hoff at IFA 2026 in Berlin. Photo: Stian Sønsteng. Watch video: LinkedIn // Instagram // Facebook
Clive Alberts from Verbatim presents the company’s storage and power innovations at IFA 2026. The new products include small GaN chargers with displays, available with outputs from 45 to 100 watts, as well as a compact 40-watt version with an EU adaptor intended for travel. Photo: Stian Sønsteng. Watch video: LinkedIn // Instagram // Facebook
Jonas Heilesen (from left), Jørgen Flåtene and Stephanie Fidalgo at Hisense present the company’s third-generation RGB MiniLED technology, launched in 2026. The panel, called RGB-EVO, adds a cyan diode to the backlight alongside red, green and blue, which is intended to provide more distinct blue and cyan shades. - This will drive the next step in the picture-quality revolution, says Heilesen. Photo: Stian Sønsteng. Watch video: LinkedIn // Instagram // Facebook
Daniel Isaksson (left) and Klas Hallin at GP Batteries present the company’s new power banks at IFA 2026 in Berlin. The new products comprise three models, including a 65-watt version for PCs and two 20,000mAh models, all with two USB Type-C ports and one Type-A port. - The power banks are considerably smaller than previous models and have built-in safety features, says Hallin. Photo: Stian Sønsteng. Watch video: LinkedIn // Instagram // Facebook
Nicholas Bálint from Anker presents Anker soundcore Space 2 Pro and Anker soundcore AeroClip 2 Pro at IFA 2026. The company is now bringing all its brands together under the Anker name. The transition will take place gradually and will vary between regions. Photo: Stian Sønsteng. Watch video: LinkedIn // Instagram // Facebook
Michael Amundsen (left) and Christoffer Corneliussen from Kärcher with the SC 2 Deluxe Compact steam cleaner, aimed at cleaning bathrooms, kitchens and hard surfaces, as well as the SE 2 ActiveHeat stain remover, which uses heat for more efficient removal of dirt from textiles. - This is a new model coming to market at an affordable price, which will make it more accessible, says Amundsen. Photo: Stian Sønsteng. Watch video: LinkedIn // Instagram // Facebook
Brage Blomdal at Ecovacs presents the flagship robot lawnmower, Goat XT10000. It has four-wheel drive and can cover areas of up to 10,000 square metres. To overcome height differences of up to 12cm, it raises and lowers the body itself. Photo: Stian Sønsteng. Watch video: LinkedIn // Instagram // Facebook
Peder Qwist from Severin presents the company’s new AI products at IFA 2026 in Berlin. The new products include an air fryer with a camera that recognises food and selects the right programme, a hairdryer that adjusts the temperature automatically, and a vacuum cleaner with a screen and camera that adjusts suction power according to the amount of dust. - We have a new strategy where we talk about AI light, with products that are not connected to the internet, says Qwist. Photo: Stian Sønsteng
Armand Munther Gustavson at Frio Nordics presents the new La Sommeliere wine storage cabinets. They come in three different sizes, from 200 to 300 bottles. The smallest cabinet has energy class A. All three models are also equipped with a fingerprint sensor to control access. The sensor can recognise up to 20 different fingerprints. Photo: Jan Røsholm
Candy launched a multi-washing machine with three drums last year. At IFA 2026 in Berlin, Marta Sabini presents three different prototypes as a further development of the concept. - We want users with less space to also have a machine with several drums, says Sabini. Photo: Stian Sønsteng. Watch video: LinkedIn // Instagram // Facebook
Riccardo Sottocorno with the Haier Horizon Hydro Hub, a new product in the Horizon collection. The product has a digital display showing time, recipes and settings, as well as an integrated camera that registers what is taken in and out of the refrigerator. The feature also provides recipe information based on the goods the user has purchased. Photo: Stian Sønsteng. Watch video: LinkedIn // Instagram // Facebook
Giacomo Ghezzi at Haier presents the MultiCare collection, a washing machine with three drums in the same structure as a conventional washing machine. The main drum has capacity for 10kg of washing and 6kg of drying, while the two smaller drums hold 1kg and 0.5kg respectively. The solution makes it possible to run large and small loads at the same time. Photo: Stian Sønsteng. Watch video: LinkedIn // Instagram // Facebook
Kristian Hansen at Ztove presents at IFA an upgraded version of the current sensor system for hobs. The new solution has a larger sensor, obtains information directly from the induction zone, is dishwasher-safe and requires no battery. The product is scheduled to launch at the beginning of 2017. Photo: Stian Sønsteng. Watch video: LinkedIn // Instagram // Facebook
Jonas Haubjerg Grøn at Witt with Liebherr’s new BluRox freezer, insulated with volcanic stone. The solution requires less space than traditional insulation and provides a net volume of 360 litres, compared with the usual 270 litres. In the picture, Grøn shows how a drawer from a conventional 70cm cabinet fits inside the drawer of the BluRox cabinet. The cabinet has energy class A and has been developed according to the cradle-to-cradle principle. Photo: Stian Sønsteng. Watch video: LinkedIn // Instagram // Facebook
Niklas Andersson at Beurer Scandinavia says the company’s Beurer SC50 electric toothbrush has received a very good reception since its launch last year. This year, the range is being expanded with children’s toothbrushes in collaboration with SpongeBob SquarePants, with two models based on SpongeBob and Patrick. - The units are small and virtually silent, says Andersson. Photo: Stian Sønsteng. Watch video: LinkedIn // Instagram // Facebook
Bjørn Holte from Hedgehog Dryer with the company’s mini dryer, which works as both a hair and shoe dryer and can be connected to the Norwegian company’s newly developed rescue bag for emergency services. The bag is heated to 60 degrees in around five minutes to prevent hypothermia in people who end up in the sea. Photo: Stian Sønsteng. Watch video: LinkedIn // Instagram // Facebook
Mikael De Basso from Dreame presents the Dreame Roboticmower A4 AWD Pro robot lawnmower. One of the new features is Edge Cutting. - The cutting module cuts the grass right up to the edge, says De Basso. Photo: Stian Sønsteng. Watch video: LinkedIn // Instagram // Facebook
Morten Hoff at Wilfa presents the EC by Wilfa (Elegance and Comfort) brand at IFA 2026. Last year saw the launch of make-up mirrors, followed by haircare products. In October, the Pro series aimed at more advanced users will be launched. - This will be a very exciting venture, says Hoff. Photo: Stian Sønsteng. Watch video: LinkedIn // Instagram // Facebook
Yuze Liu with one of Midea’s fully automatic coffee machines, featuring a 2-in-1 brewing unit that can switch between espresso and filter coffee modes. After brewing, negative pressure is created to draw out residual water, so that the machine delivers fresh coffee with every preparation. Photo: Stian Sønsteng. Watch video: LinkedIn // Instagram // Facebook
Winston Eade at Commaxx presents the new Lenco Orbita 360 Bluetooth speaker. It supports Auracast and delivers 120 watts of power. The speaker is shaped like a kettlebell and weighs 3.6kg. It will go on sale before Christmas. Photo: Jan Røsholm. Watch video: LinkedIn // Instagram // Facebook
Rick Liu from Shokz presents the company’s hero product, Open Run Pro 2, at IFA 2026 in Berlin. Shokz was founded in 2011 and focuses on open-ear headphones, with bone-conduction technology as a central product line. Liu describes the company as a global leader in this category. Photo: Stian Sønsteng. Watch video: LinkedIn // Instagram // Facebook
Pär Josefsson from TP Vision presents Philips’ new flagship OLED 951, which has received an EISA award for best premium OLED TV. The TV has four-sided Ambilight and the new AmbiScape feature, allowing the user to connect up to four external Matter-compatible lamps. The model has P5 AI Dual Engine and four HDMI ports with 2.1 support at 165Hz for gaming, as well as a new partnership with Ubisoft surrounding the launch of the new Assassin’s Creed game. Photo: Stian Sønsteng. Watch video: LinkedIn // Instagram // Facebook
Antoine Joussain at Withings with BeamO, which can be used with the StethO Sense service. The new service is included in the Withings Plus subscription and can, among other things, analyse heart and lung sounds, which may for example indicate asthma or bronchitis. We meet Joussain at IFA 2026 in Berlin. Photo: Stian Sønsteng. Watch video: LinkedIn // Instagram // Facebook
Akash Agarwal from the Indian company Noise presents the Noise Sound by Bose headphones, developed in collaboration with Bose, which now has an ownership stake in the company. The product has active noise cancellation. We meet Agarwal at IFA 2026 in Berlin. Photo: Stian Sønsteng. Watch video: LinkedIn // Instagram // Facebook
Robin Weil at Jura presents the new Jura A8 fully automatic coffee machine at IFA in Berlin. At 19cm wide, it is the company’s most compact machine to date. Jura A8 can make both classic coffee drinks (Hot brew) and the somewhat milder variants (Light brew). The machine can brew 18 different coffee varieties. Photo: Jan Røsholm. Watch video: LinkedIn // Instagram // Facebook
Brian Larsen at Renpho with the Red Light scalp massager. The product massages the scalp with red light and can also dispense oil for a dry scalp. - This will be very cool for Christmas sales, says Larsen. Photo: Stian Sønsteng. Watch video: LinkedIn // Instagram // Facebook
Jan Lykkegaard from Nordio presents KSIX smart rings at IFA 2026 in Berlin. The rings are available in three colours and all sizes, can connect to Apple Health and Google Health, and have their own app in all Nordic languages. In October, a new version with NFC technology enabling payments will be launched. Photo: Stian Sønsteng. Watch video: LinkedIn // Instagram // Facebook
Oskar Lundahl with Belkin wall chargers from 20 to 100 watts. The two largest can be used to charge computers as well as mobile phones. - Chargers are not included when you buy phones today, so this is a large market. Belkin has a wide range of models for everyone. Photo: Stian Sønsteng. Watch video: LinkedIn // Instagram // Facebook
Claus Tange at Witt presents Roborock’s four-wheel-drive RockMow Z1 LiDAR robot lawnmower at IFA 2026 in Berlin. The model is among the best-selling in Norway and has been developed especially for hilly terrain. The product automatically adjusts to unevenness in the lawn through flexible wheel suspension and a floating cutting deck that adapts to level differences. Photo: Stian Sønsteng. Watch video: LinkedIn // Instagram // Facebook
Gary Lionel Kancel at iRobot presents the new Roomba 875 at the company’s stand at the IFA trade fair in Berlin. The robot sprays ultra-fine water mist to prepare surfaces before the PowerMax roller, which rotates at 300 revolutions per minute, washes the floor. Photo: Stian Sønsteng. Watch video: LinkedIn // Instagram // Facebook
Motorola edge 70 plus has a 200MP main camera with OIS, Pantone-validated colours, 10x Super Zoom and 4K video. A dedicated macro lens and a 32MP front camera with AI optimisation provide detailed photos and video. Photo: Motorola
Roborock Saros 20 Neo is a robot vacuum cleaner with a low 7.95cm profile, developed for cleaning under furniture and crossing double thresholds up to 8.8cm high. Navigation is handled by RetractSense LiDAR, with a LiDAR tower that can retract for lower spaces. Photo: Roborock
Roborock RockAqua P1 is a pool cleaner developed for cleaning floors, walls, waterlines and shallow areas down to 15cm, regardless of pool shape. Suction power is 6,800 gallons per hour, and the collection basket holds 4 litres with dual 180+70μm filtration. Photo: Roborock
Sharp launches a broad range of e-bikes at IFA 2026, focusing on compact solutions, cargo transport, and trekking, city and fat-bike models. The BK-FM03-ES folding fat bike has a 250W motor, 13Ah 48V battery and a range of up to 60km. Photo: Sharp
Motorola razr 70 with Swarovski crystals is a special edition with a PANTONE Meteorite finish and 35 hand-set Swarovski crystals in Silver Night. A 32-faceted Swarovski crystal is placed on the hinge, and the device comes with a transparent protective case. Photo: Motorola
The Belkin UltraCharge Pro series introduces power banks with semi-solid-state BoostSolid Cell technology, developed for longer service life, stable performance and a slimmer design. The batteries are engineered for up to three times longer service life and operate within a temperature range of 0–40°C. Photo: Belkin
Itzel Gomez at JLab presents new earbuds at IFA 2026 in Berlin, including JBuds Mini ANC, described as among the market’s smallest noise-cancelling earbuds. Battery life is 24 hours. The company also presents JBuds Open Sport 2, a new model with a semi-in-ear design and 45 hours of battery life, fully customisable via an app. Photo: Stian Sønsteng. Watch video: LinkedIn // Instagram // Facebook
Nora Mäki at Navimow presents the H5 Pro robot lawnmower at IFA 2026 in Berlin. Edge Maestro is an arm that trims right to the edge, which the company describes as groundbreaking in the segment. - This is our biggest launch this year, says Mäki. Photo: Stian Sønsteng. Watch video: LinkedIn // Instagram // Facebook
Acer celebrates 50 years and launches the Acer Swift Blade 14-inch at IFA 2026 in Berlin. - The laptop weighs 799 grams and is less than 13mm thin, made from a mix of carbon fibre and magnesium. It has a 3K OLED display, 12GB of RAM, up to 1TB of storage and the latest Intel processor, says Valerie Piau at Acer. Photo: Stian Sønsteng. Watch video: LinkedIn // Instagram // Facebook
Marcus Hammächer at TCL presents the new P80 mobile phone series at IFA 2026 in Berlin. - The flagship P80 Ultra has patented NXTPaper technology with a matt display and a side button that removes blue light for a more comfortable reading experience, says Hammächer. The model has three camera lenses, including a 6x telephoto lens. P80 Pro is a similar model, but without the telephoto lens. Photo: Stian Sønsteng. Watch video: LinkedIn // Instagram // Facebook
Daniel Eriksson at Sharp presents the company’s new entry-level models with the Titan platform at the IFA trade fair in Berlin. The models will arrive in shops in the fourth quarter of 2026. - The platform is fast, good and reliable for our end customers in the Nordic market, says Eriksson. Photo: Stian Sønsteng. Watch video: LinkedIn // Instagram // Facebook
Rikard Fornbäck from Samsung presents the company’s connected products at IFA 2026 in Berlin, including the Family Hub refrigerator, which has received an update via SmartThings. The camera in the refrigerator now recognises more than 2,000 products directly through Gemini. - All our products communicate with each other, says Fornbäck, adding that Samsung SmartThings now has more than 430 million users worldwide. Photo: Stian Sønsteng. Watch video: LinkedIn // Instagram // Facebook
Acer Predator Atlas 7 is a 7-inch handheld gaming device with Windows 11 Home, an Intel Arc G3 Extreme processor and Intel Arc B390 graphics. It comes with an FHD display with 120Hz, 500 nits, Gorilla Glass Victus and DXC treatment, and supports 10-point touch and VRR. Photo: Acer
Acer Predator XB253Q U1 is a 24.5-inch IPS monitor developed for e-sports and fast gaming. It has Full HD resolution with a 1,000Hz refresh rate and uses Visual Response Boost (VRB) Pro to reduce motion blur to a 0.3ms response time. Photo: Acer
Navimow H5 Pro is a wire-free robot lawnmower developed for demanding gardens, focusing on edge trimming and precise navigation. The retractable EdgeMaestro arm moves the cutting system 7.7cm out towards the lawn edge, while the Omnidirectional Floating Arm follows unevenness and yields at side obstacles. Photo: Segway
Sharp CP-DS10 is a 4-in-1 charging and audio dock combining Qi2-certified wireless charging, a detachable Apple Watch dock, USB-C charging and integrated Bluetooth stereo speakers. The magnetic Qi2 charging pad delivers up to 15W and ensures correct alignment for compatible smartphones, including MagSafe models. Photo: Sharp
Sharp’s new smart radios combine internet radio, DAB+ and FM in one unit, with access to more than 60,000 stations. The series includes the Oslo models DR-IP630 and DR-IP640 and the Lisbon model DR-I740. Photo: Sharp
Sharp’s miniLED JT8000 series is developed for home cinema, focusing on contrast, brightness and precise image processing. The displays use hundreds of miniLEDs in the backlight with precisely controlled dimming zones for deep blacks and bright highlights. Photo: Sharp
AVENTHO Y are wireless over-ear headphones developed for music, work and entertainment. The model has active noise cancellation and Multipoint Bluetooth 6.0 for connection to several devices simultaneously. Photo: Beyerdynamic
Roomba Max 875 Combo is a robot vacuum cleaner and floor mop with SealForce vacuum technology that concentrates airflow towards carpet fibres. The system combines airflow of 20l/s with 35,000Pa suction power for deeper carpet cleaning. Photo: Witt
Sony expands the ULT POWER SOUND series with three new speakers: ULT TOWER MAX, ULT TOWER 7 and ULT TOWER 5. All models have newly developed bass drivers with circular diaphragms, large cabinet volume and ULT DUCT for deeper bass. Photo: Sony
Acer Vero 16 is a 16-inch laptop developed with a focus on repairability, long service life and reduced environmental impact. Photo: Acer
Acer SFF RTX Spark is a compact desktop design built around the NVIDIA RTX Spark superchip. The platform combines personal agent use, content creation and high-performance gaming. Photo: Acer
Acer Veriton RI110 is a compact AI workstation developed for local and hybrid AI workflows. It is equipped with an Intel Core Ultra X7 358H processor and Intel Arc B390 graphics. Photo: Acer
