HISENSE WITH A FOURTH DIODE

When we meet him in January at the CES fair in Las Vegas, he says there has been a lot of secrecy surrounding the new technology.

– Almost no one knew anything, says Flåtene to the trade magazine Elektronikkbransjen.

– We are taking it a step further with RGB MiniLED Evo, and adding a blue colour, Sky Blue-Cyan. This makes the colour play even more distinct, especially in the blue colour spectrum, says Flåtene.

– How would you describe the picture you get with the fourth lamp?

– You can see it here at our exhibition at CES: an extreme picture quality that mirrors natural colours. RGB MiniLED Evo is about showing the real world on the TV. We were early with RGB MiniLED, and several are following with their own names. RGB mini-led is the big thing from TV suppliers now, it's new technology and innovation, says Flåtene.

Fast operating system

He says Hisense is a challenger in the Nordics on the TV side.

– We are adapting to become more relevant, with premium products at accessible prices. We also have a full range of white goods, with large control screens and smart solutions, where the products are connected with our Connect Life app, says Flåtene.

– You are launching a new version of the operating system on the TVs?

– It is extremely fast. I can say with confidence that it is the fastest on the market, says Flåtene.

Hisense continues its focus on laser TV, which they describe as an extension of the projector category.

– The solution uses ultra-short throw to provide very large screen surfaces at a short distance, says Flåtene.

Hisense sees growth in the category and points to applications from sports to gaming.

– The category is going to grow, and we want to drive it forward, says Flåtene.

– How large images can you get?

– Up to 200 inches. It's tremendous, but you can project from 65 inches and upwards. It's a very good alternative if you want an 85-inch for football, gaming or TV, he says.