CEBON ACQUIRES BRANDS GROUP

- By welcoming Brands Group to the Cebon family, we strengthen both our expertise and our offerings, while preserving the family-oriented and entrepreneur-driven culture that both companies value, says Stefan Rundéus, CEO of Cebon Group, in a press release.

The companies have collaborated for over 30 years as partners and market developers for GP Batteries. Three years ago, they expanded their collaboration through a joint venture, which resulted in the launch of the Aqiila brand, specialising in outdoor electronics products.

Good starting point

The press release describes the acquisition as the next step.

- This is a strategic move that makes us stronger and more efficient, enabling us to meet market needs and drive long-term growth. The combination of operational strength, business acumen, and innovation gives us a good starting point for further expansion, says Pim Brands, CEO of Brands Group, in the press release.

He is now joining the management team of Cebon Group.

- We see great opportunities to create even more value for our customers by combining our resources and experience, as well as being able to offer a broader brand portfolio, says Stefan Rundéus.

- This is about creating something that is greater than the sum of its parts. Together, we are building a stronger, more innovative, and customer-focused player, says Brands.

From 800 million

According to the press release, the sellers are Pim Brands and the Dutch investment group TransEquity Network. The purchase price consists of a combination of shares and cash.

Cebon Group was established in 1986 and is today a leading player in security and energy solutions, with operations in several European countries, according to the press release. The company represents brands such as GP Batteries, Housegard, CGS, and Sparq, and is a distributor for GP Batteries in the Nordics, France, and Italy. The group has over 140 employees, eight offices in Europe, and a turnover of around 800 million Swedish kronor.

Brands Group was founded in 1977 in the Netherlands and operates across Europe with a portfolio in energy and lighting solutions. The company is the exclusive distributor for GP Batteries in Benelux, Germany, Austria, and Switzerland, and has a turnover of around 200 million Swedish kronor.

- This is about creating something that is greater than the sum of its parts. Together, we are building a stronger, more innovative, and customer-centred entity, says Brands.

From 800 million

According to the press release, the sellers are Pim Brands and the Dutch investment group TransEquity Network. The purchase price consists of a combination of shares and cash.

Cebon Group was established in 1986 and is, according to the press release, today a leading player in security and energy solutions, with operations in several European countries. The company represents brands such as GP Batteries, Housegard, CGS, and Sparq, and is a distributor for GP Batteries in the Nordics, France, and Italy. The group has over 140 employees, eight offices in Europe, and a turnover of around 800 million Swedish kronor.

Brands Group was founded in 1977 in the Netherlands and operates across Europe with a portfolio in energy and lighting solutions. The company is the exclusive distributor for GP Batteries in Benelux, Germany, Austria, and Switzerland, and has a turnover of around 200 million Swedish kronor.