SIXFOLD INCREASE IN CLEANING

That’s what Danial Bhatti, sales manager at Power, says in a press release. It is stated here that the sales of cleaning products at Power have increased by over 600 percent, compared to the same period last year.

– We brought in large volumes ahead of the season last year, but it disappeared in record time. That says a bit about how in demand this has become. This year, we have brought in large quantities to meet the demand, and the increase continues, says Bhatti in the press release.

From trend to new habits

This refers to the so-called CleanTok trend, where millions of users share cleaning tips on TikTok, thus influencing how people clean their homes.

– Cleaning should be quick, easy, and kill bacteria without too many chemicals, according to Power.

– People want quick results, and they want to do it themselves. Products that were once a niche have become commonplace. This is especially true for steam cleaning and fabric cleaners, where you can practically get a new and clean sofa without having to call in experts, says Bhatti.

Shock reactions

The press release mentions that steamers went viral last year, and the demand continues to increase.

– Everything from bathroom tiles to mattress toppers is cleaned in minutes, and the shock is great when the water tank with the dirty water is emptied, Power states in the press release.

– People seem more concerned about bacteria than before, and then steam becomes extra attractive. You get effective cleaning without chemicals, while actually disinfecting surfaces. This means that more people are choosing such solutions now, says Bhatti.