LARGE BATTERY IN NEW REDMI PHONE

Mobile phones are becoming increasingly expensive, but Xiaomi believes users are also placing greater demands on quality, battery life and durability. According to the Chinese company, the answer is the new Redmi Note 17 series, with the flagship Redmi Note 17 Pro Max 5G featuring the largest battery it has delivered in a smartphone in Europe.

The launch is taking place in Budapest on 16 September, and the trade magazine Elektronikkbransjen has had its travel and accommodation paid for by Xiaomi.

– More than 500 million users around the world have chosen Redmi Note as a reliable companion in their everyday lives. To us, this means more than a number to be proud of. It represents the understanding we have of our users, an understanding we never take for granted, says Nicole Liu, Xiaomi's marketing director for the Nordic countries, Central and Eastern Europe, from the stage.

She believes the Redmi Note series is built on a simple philosophy.

– A good experience and accessible quality should be for everyone. But as mobile phone prices generally rise, users also expect more: better performance, higher quality and the latest technology. A simple upgrade is no longer enough, says Liu.

Largest battery

According to the marketing director, the biggest news in the series is the Redmi Note 17 Pro Max 5G. The phone receives Xiaomi's new Titan quality, developed together with certification body TÜV SÜD, and combines water resistance, shock resistance and battery performance in a single, unified quality standard.

– Titan Quality brings together improved water and shock resistance, industry-leading battery performance and better after-sales service. Altogether, this makes the Redmi Note 17 Pro Max 5G the most robust and accessible partner you can have, says Liu.

The phone has a 9,210 mAh battery, supports 100-watt HyperCharge and is said to offer up to three days of use on a single charge. Xiaomi states that the battery retains at least 80 per cent of its capacity after 1,000 charging cycles, equivalent to around six years of use.

– Five per cent battery, and you start to panic. That is why battery performance has been the biggest concern for our users, says Liu.

Both the Redmi Note 17 Pro Max 5G and Redmi Note 17 Pro 5G are the first mobile phones to achieve TÜV SÜD's 5-star Titan Quality certification. The two models are rated IP66 and IP68 and certified for drops onto granite from heights of up to three metres.

– It proves that this is quality you can truly rely on, says Liu.

Four models

Dennis Pluskota, Xiaomi's PR manager for the Nordic region, Central and Eastern Europe, presents the remaining models in the series.

The Redmi Note 17 Pro 5G receives an 8,340 mAh battery with 67-watt HyperCharge, while the Redmi Note 17 5G and Redmi Note 17 come with a 7,700 mAh battery and 45-watt fast charging.

– This model carries the same Titan DNA as the Pro Max, with lasting Titan quality and flagship-level experiences, while retaining its own character, says Pluskota.

All models come with up to six years of security updates. The Pro Max model also receives what Xiaomi describes as a six-year ‘like new’ experience through software optimisation.

The two Pro models are equipped with 6.83-inch displays with up to 3,500 nits of brightness. The top model is powered by the Snapdragon 6 Gen 5 platform and supports AI features through Xiaomi HyperAI, Google Gemini and Circle to Search.

Redmi Note 17 Pro Max 5G comes in Black, Green and Cloud Blush, priced at 549 euros. Redmi Note 17 Pro 5G comes in Black, Sky Blue and Nebula Purple, priced at NOK 4,700. Redmi Note 17 5G comes in Black, Sky Teal and Celestial Purple, priced at NOK 2,500.

New design

According to Pluskota, Xiaomi has given the series a new design language with a redesigned camera module, flat display and rounded corners.

On the Pro Max model, the Cloud Blush colour features a rear panel that changes from white to pink-orange when exposed to UV light.

– Titan quality is not only about protecting the device. It is also about looking after the user. Therefore, Titan quality also means better after-sales service. When something happens, we resolve it, says Liu.

Expanding the ecosystem

Beyond mobile phones, Xiaomi is showcasing several new products in smartwatches, smart homes and household appliances. New watches include the Redmi Watch X6 Active with a 1.85-inch AMOLED display and up to 18 days of battery life, the Redmi Watch 6 Lite with five-system GNSS positioning and a professional swimming mode, as well as the Xiaomi SmartBand 11 Active fitness tracker.

In cleaning, the company is showcasing the Xiaomi Robot Vacuum 6 Max, described as the largest flagship model in the company's portfolio to date. Xiaomi is also showcasing the Xiaomi Robot Vacuum 6 and the Mijia Vacuum Cleaner 4 Pro. Under the Mijia name, the company also has a 621-litre side-by-side refrigerator and a front-loading washing machine with a drying function for eight kilograms of laundry, equipped with dual inverter technology.

The Mijia brand brings together a large share of Xiaomi's smart home products and household categories.

2,000 Mijia products

– Mijia is the art of smart living, making everyday life smarter and simpler. The brand already has more than 2,000 products across more than 130 categories, all connected through one smart ecosystem. Each product follows the same philosophy: simple, smart and seamlessly connected, says Liu.

She promises that more Mijia products will be introduced in Europe in the coming period.

Nicole Liu takes the opportunity to elaborate on Xiaomi's strategy, which is based on the interaction between people, cars and homes.

– Together, they shape Xiaomi's ecosystem, all built around you, she says.

Liu says that the company's smart home solutions have now been rolled out globally, with further growth in Europe, while Xiaomi's cars are scheduled to go on sale in Europe during 2027.