AIR FRYER IS CHRISTMAS GIFT OF THE YEAR

– The main jury emphasises that Ninja CRISPi Pro represents an innovative further development of the air fryer category, with a new form factor featuring glass bowls that can also be used for storage, says editor-in-chief Stian Sønsteng of the trade magazine Elektronikkbransjen.

Since 2004, the trade magazine has named the Christmas Gift of the Year every year. Since 2006, it has also selected the product of the year in a number of categories.

– This year, 29 retail experts and three journalists have contributed to the specialist juries, which selected the products of the year in 16 categories. In the ‘Kitchen Product of the Year 2026/2027’ category, the Ninja CRISPi Pro air fryer won, and the main jury has also unanimously selected it as the ‘Christmas Gift of the Year 2026’, says Sønsteng.

On the main jury, he was joined by Anders Nilsen (Power), Jawad Asadi (Elkjøp), Knut Grimstad (Elon) and Morten Johnsen (Komplett Group), who are part of the senior management teams at the four companies.

Attractive design

Jury chair Sønsteng points out that many people may be looking to replace the air fryer they already own.

– The main jury emphasises that Ninja CRISPi Pro is a good example of how SharkNinja, as a supplier, has brought innovation to the industry, and highlights that the product is highly relevant during the Christmas dinner season, both for preparing and reheating food. It was also mentioned during the jury meeting that many people will probably be tempted by the appearance of the air fryer, says Sønsteng.

Ninja CRISPi Pro has a new form factor in which food is prepared in glass bowls. This allows users to monitor the cooking process, while the two included bowls can be used to store leftover food. Lids are included for this purpose, and both the lids and glass bowls are dishwasher-safe. The price is NOK 3,000.

Huawei Watch Fit 5 Pro

The Huawei Watch Fit 5 Pro reached the final, is the successor to last year’s Christmas gift of the year, and the main jury emphasises that it is a solid watch at a good price, with broad market appeal. The product has performed very well in tests, the health and fitness watch category is continuing to grow, and according to the main jury, the product is a natural choice as a finalist.

The smartwatch combines a slim design with features for exercise, outdoor activities and health, as well as battery life of up to ten days. It has sapphire glass, titanium and a display with brightness of up to 3,000 nits. The model offers more than 100 workout modes, navigation for trail running, golf maps for more than 17,000 courses, freediving to depths of 40 metres, as well as ECG, heart rate monitoring and sleep analysis. The Huawei Watch Fit 5 Pro has been named “Personal smart product of the year 2026/2027” and costs NOK 3,100.

JBL Live 780NC

JBL Live 780NC is one of the finalists in the «Headphones of the Year 2026/2027» category. The main jury nevertheless chose to include the headphones in its consideration when selecting this year's Christmas gift because the price of under NOK 2,000 makes them accessible to more people, and because JBL Live 780NC is a complete noise-cancelling package. The main jury emphasises that these are among the best buys in the headphone segment right now, that they are well suited as a personal Christmas gift, and that they made it all the way to the final.

The headphones feature 40 mm drivers, improved noise cancellation and up to 80 hours of battery life. The model has metal hinges, metal details and soft materials, and personal sound settings can be adjusted in the JBL Headphones app. Six microphones continuously filter out ambient noise and adjust the noise cancellation in real time. The headphones support Hi-Res audio and are available in several colours.

36 jury members

The result was announced at an event at Høymagasinet in Oslo on Thursday 5 November, attended by 160 industry professionals and journalists. Since its launch in 2004, the trade magazine Elektronikkbransjen has presented a total of 320 awards.

This year's selection involved 36 jury members from Elon, Elkjøp, Komplett, NetOnNet, Power, ID musikk, 4Sound Moss, Evenstad musikk, 4Sound Norge and Deluxe Music, as well as three journalists.