PHOTO/VIDEO PRODUCT OF THE YEAR 2026/2027: DJI OSMO POCKET 4P

The trade magazine Elektronikkbransjen, in collaboration with retail experts, has selected the product of the year in 16 categories, with DJI Osmo Pocket 4P named “Photo/video product of the year 2026/2027”.

This is the 23rd consecutive year that the trade magazine has organised the awards, which also include the selection of the Christmas gift of the year. Specialist juries have assessed the products’ features, whether they bring something new to the market, and their expected popularity among the Norwegian public. The criteria also require that the products have gone on sale in Norway after 1 January 2026 and be available in stores in the run-up to Christmas.

The specialist jury in this category consists of Beate Carlsen (Komplett/NetOnNet), Hans Olav Jenssen (Power), Magnus Rygh (Elkjøp) and jury chair Stian Sønsteng (Elektronikkbransjen).

DJI Osmo Pocket 4P

Combines a 1-inch wide-angle camera and a dedicated 60 mm lens. 17-stop dynamic range, D-Log 2, 3-axis stabilisation and ActiveTrack 8.0. An electronic shutter speed of up to 1/16,000 of a second provides excellent opportunities to capture fast movement with high sharpness and reduced motion blur. Together with 4K at up to 240 fps, this makes the Pocket 4P particularly well suited to action, sports and other fast-moving subjects. According to the specialist jury, upgraded components, new hardware and a new chip deliver higher image quality, as well as better low-light and audio recording than the standard model. From NOK 7,000

Finalists:

DJI Osmo Pocket 4

A compact gimbal camera with a 1-inch CMOS sensor, video recording at up to 4K/240 fps in slow motion and 3-axis mechanical stabilisation. The camera has intelligent subject tracking for smooth footage during use. Its compact design makes it easy to take with you, while built-in storage and fast data transfer contribute to an efficient workflow from recording to editing and sharing. The model is designed for everyday photography and video recording, travel and social media. The expert jury emphasises that this is an accessible solution with intelligent subject tracking and stabilisation, well suited to users who want to film while travelling, during leisure time or while active. From NOK 5,900

Insta360 X6

Records 8K 360-degree video and has AI features that can find highlights in recordings, add effects and compile share-ready videos with a few taps. The camera has improved low-light performance, replaceable lenses and up to 140 minutes of battery life. Its robust design and the ability to choose framing after recording provide flexibility both during recording and in post-production. The jury highlights that this is a highly versatile action camera with excellent image quality from a new chip, as well as a software solution that makes mobile editing easier than with competitors. From NOK 8,000