BROAD AMBITIONS FOR HONOR 600

Sondre Løvbakken, retail and channel manager at Techstone Nordic AS, highlights three characteristics that define the Honor 600 series.

– Battery, durability and camera, Løvbakken tells the trade magazine Elektronikkbransjen when we meet him at the end of April at the PowerUp CE training fair at The Qube at Gardermoen.

According to Løvbakken, all the models in the series have batteries with a higher capacity than is common in the market. The Honor 600 Lite is equipped with a 6,520 mAh battery and withstands 1,600 charging cycles without loss of performance. Løvbakken explains the choice of battery type:

– We choose to use silicon-carbon batteries in several of our phones. This is because you get a much higher energy density in the battery than was previously possible with lithium.

The Honor 600 and Honor 600 Pro have IP69K certification and have been tested to withstand prolonged immersion in water, as well as drop testing. The Pro model has a 200-megapixel telephoto lens.

The series and the price range

The series consists of three models: Honor 600 Lite, Honor 600 and Honor 600 Pro. Prices range from NOK 5,000 for the entry-level model to NOK 12,500 for the Pro model.

– It is definitely an important model series, and it reaches a broader and larger audience than our top series perhaps does today, says Løvbakken.

– How long will the Pro model remain at NOK 12,500?

– It will probably stay there for a while. I do not see anything that should cause any major changes there, other than normal market forces and promotional periods, says Løvbakken.

Growth in the Nordics

According to Løvbakken, Honor is experiencing growth both in Norway and in the other Scandinavian countries.

– The growth has been very strong, and it is incredibly exciting to be allowed to take part in this. There is no doubt that Honor is growing, both in Norway and in the other Scandinavian countries.

The company works with Power, among others, as a retail partner, and Løvbakken is looking forward to more models coming to market.

The shop sales staff

Løvbakken says the retail channel is crucial for a brand in a challenger position.

– The work being done out in the shops is absolutely vital. Perhaps especially for challenger phones.

In connection with PowerUp CE, Techstone meets between 500 and 600 shop employees during the event’s three days. Løvbakken describes the response as positive:

– There is good feedback, people are engaged and ask a lot of questions. I think many people find both a new brand, but also new phones and new technology, exciting, says Løvbakken.