GAME OF THE YEAR 2026/2027: GRAND THEFT AUTO VI

Trade magazine Elektronikkbransjen, in collaboration with retail experts, has named the product of the year in 16 categories, with Grand Theft Auto VI winning ‘Game of the Year 2026/2027’.

This is the 23rd consecutive year that the trade magazine has organised the awards, which also name the Christmas gift of the year. Dedicated expert panels have assessed the products’ features, whether they bring anything new to the market, and their expected popularity among the Norwegian public. The criteria also state that the products must have gone on sale in Norway after 1 January 2026 and be available in stores in the run-up to Christmas.

The expert panel in this category comprises Knut Grimstad (Elon), Magnus Rygh (Elkjøp), Ole Mitchell (Komplett/NetOnNet), Vegard Berg (Power) and panel chair Stian Sønsteng (Elektronikkbransjen).

Grand Theft Auto VI

In the state of Leonida and the city of Vice City, you follow Jason and Lucia through an open game world filled with activities, vehicles, missions and people. After an apparently simple heist goes wrong, they find themselves at the heart of a criminal conspiracy and must rely on each other. The game offers the series’ largest selection of radio stations and music to date, allowing players to explore metropolitan areas, coastlines and smaller local communities. The expert panel highlights the major cultural impact and attention surrounding the launch. NOK 900

Finalists:

The Legend of Zelda: Ocarina of Time

With newly created graphics, an updated soundtrack and modernised gameplay mechanics, the classic has been recreated for a new era. Hyrule Field connects towns, volcanoes, lakes, deserts and other areas explored across two eras. Link encounters puzzles, enemies and treasures in caves and temples, while compatible amiibo figures unlock unique masks. According to the expert panel, this is a game that has influenced both game design and technology, while allowing a new generation to experience the classic anew. NOK 800

Nintendo Switch Sports Resort

The game allows users to explore the sports resort on Wuhu Island with their own Sportsmate or Mii character. The Joy-Con 2 controllers are used in twelve sports, including boxing, table tennis, archery, tennis, volleyball, bowling, basketball and golf. It can be played with friends and family in the living room or online. In its justification, the expert panel says that the product builds on nostalgia from the Wii era and encourages activity, togetherness and movement for the whole family. NOK 600