Mikael De Basso with the Dreame A4 AWD Pro. EdgeMaster 4.0 with swing arm is intended to provide edge cutting right up against boundaries. Photo: Stian Sønsteng
Dreame is making organisational changes in the Nordics by bringing the Dreame, Mova, NextLawn and Navee brands together under Dreame Group.
– Organisationally, we will streamline operations, especially at head office level, says Dreame’s Nordic sales manager Mikael De Basso to the trade journal Elektronikkbransjen when we meet him at the IFA trade fair in Berlin in September.
Here, the company is showcasing new products, which we will return to shortly.
Mova's exhibition is clearly branded as part of Dreame Group. Photo: Stian Sønsteng
China’s Dreame Technology was founded in 2017 by Yu Hao. The company received early support from investors linked to Xiaomi and became part of Xiaomi’s ecosystem, but today operates as an independent company with its own brands, products and international operations. Its range includes robot vacuum cleaners, cordless vacuum cleaners, wet and dry vacuum cleaners, robotic lawnmowers and personal care products. In addition to the Dreame brand, the group includes Mova, among others, while NextLawn is linked to the company’s focus on robotic lawnmowers. In the Nordic region, Navee will operate as a separate business.
Annonse
Dreame's Aqua20 Pro Ultra Roller X Complete comes with a steam mop function, extendable roller and a stated obstacle-climbing capability of up to 10 centimetres. Photo: Stian Sønsteng
Less edge work
The new Dreame Robotic Mower A4 AWD Pro builds on the A3 series, but adds several technologies for navigation and control.
– The product is really a further development of our success with the A3 series, where we have added a few more features. We have 360° LiDAR, ToF, a camera and RTK, so several technologies control the navigation, says De Basso.
An important product innovation is the edge-cutting solution.
Annonse
– One of the major innovations we are bringing this year is called Edge Cutting, where the module comes as close as zero centimetres from the edge. The EdgeMaster 4.0 module, which is pre-installed on the mower, can swing out so that we reach right up to the edge of the grass, says De Basso.
Although Mova is now part of the same group structure, the brands will continue to have different roles in the market.
– We share resources when it comes to product development, design and everything surrounding the product. It is simply a matter of having different product ranges, he says.
New categories
In Dreame's exhibition hall in Berlin, the company is showcasing robot vacuum cleaners, cordless vacuum cleaners, wet and dry vacuum cleaners, personal care products and new product areas.
The Dreame Pano 10 Station window-cleaning robot has a self-emptying and multifunctional base station. Photo: Stian Sønsteng
– We have also introduced some new technology in terms of home robots that can help with tidying, cleaning and other tasks, and we have quite a few pet products, which is fairly new for us at Dreame, says De Basso.
Annonse
Robot vacuum cleaners remain the company's most important category in Norway, but robotic lawnmowers are growing rapidly.
– Robot vacuum cleaners are a core business for us. Lawnmowers have seen explosive growth in recent years, and they are also an incredibly important category for us. We see significant growth potential in the lawnmower segment in the coming years, he says.
Navee is clearly branded as part of Dreame Group. Photo: Stian Sønsteng
More steam
Among the new products is also a robot vacuum cleaner with a steam function, which was shown at CES earlier this year and will go on sale at the turn of the year.
– The Aqua20 Pro Ultra Roller S Complete has an extendable roller mop and a steam function of up to 100 degrees, meaning it cleans the floor thoroughly and is very hygienic, says De Basso.
Dreame is also showing the new X60 Pro series of flagship models with up to 42,000 Pa suction power, AI-based obstacle recognition and technologies that allow the side brush and mop to reach further along walls, into corners and around furniture.
Dreame Habitail Pure is a modular cat litter tray solution with an open design and a focus on safety, odour control and automated maintenance. Photo: Stian Sønsteng
– What about products for wet and dry floor cleaning?
– We have a fairly simple model to appeal to more customers, and then we have a step up from that. The G12 NE is the least expensive, followed by the T14 Pro, which is slightly more advanced. And the T16 Pro Steam has a steam function of up to 200 degrees, steaming the floor while it cleans. It will be our most advanced wet and dry product, he says.
Better understanding
De Basso believes wet and dry vacuum cleaners have greater potential than sales to date have shown in the Nordic region.
– They have been received less well than they deserve. These are incredibly great products that really clean the floor, he says.
One of Dreame's prototypes, with a handheld vacuum cleaner on the robot arm. Photo: Stian Sønsteng
– What are you doing to change this?
– We will work on marketing to show how these products can be used intelligently in the home. Together with retailers, we will work more on establishing demonstration areas in stores, to show customers how effective it can be to clean floors quickly and safely.
– What is important to emphasise is that we are bringing a great deal of new technology. We have smart home products for all types of homes, and a whole range of new products that we are increasingly bringing to the Nordic market, says De Basso.
The article was previously published in the print edition of the trade magazine Elektronikkbransjen No. 5/2026, which was distributed in week 41. Here you can read the article and browse the digital edition of the magazine. You can read all issues of the magazine digitally, from No. 1/1937 onwards, at elektronikkbransjen.no/historiskarkiv.
