TCL WASH WITH ARTIFICIAL INTELLIGENCE

That says Mathias Ekman at TCL, whom we meet in January at the CES fair in Las Vegas.

He is responsible for white goods at TCL in the Nordics and presents a washing machine developed in collaboration with TNET, a company TCL has invested in.

– This is a washing machine with AI that helps everyone wash clothes. It recognises the textiles in the drum, how many garments there are, and how dirty they are. This gives a perfect result, says Ekman.

– And best of all: everyone can wash without worrying about wool garments shrinking or a red sock turning the whole wash pink, he adds.

The launch will first take place in the USA towards the end of the year, and Europe is planned to be the next market. It has not been decided whether the machine will be launched under the name TCL or TNET.

Combination and combination

Ekman also presents a fridge-freezer with French doors, in a dark grey colour with a mirror at the back, and a camera that makes it possible to see both the front and back of the fridge. The model will have automatic doors for both fridge and freezer and is planned to be launched in Europe in 2027.

– This one is nice to look at, isn't it? says Ekman.

TCL also presents a combined washer and dryer, where lint is collected in a separate container on top. The solution is designed to prevent the filter from becoming full, allowing more cycles to run without emptying. The container can either be emptied directly or vacuumed. The machine also has two removable containers for automatic detergent dosing. The drum has a diameter of 54 centimetres, and the series has energy class A minus 40 percent.

– We are now launching our white goods in the Nordics, and the brand is becoming increasingly well-known. This will take us further, says Ekman to the trade magazine Elektronikkbransjen.