That is according to business developer Andreas Howe at Gandalf Distribution, who in March, during the MWC mobile trade fair in Barcelona, shows us the new products from American company Ubiquiti.
– If you are not already familiar with this supplier, it will be a positive acquaintance. The user-friendliness follows the same way of thinking as Apple, with educational and intuitive features that are easy to understand and start using. In terms of design, Ubiquiti’s products are so attractive and stylish that they can easily be left on display where they perform best. The placement of, for example, an access point or a router is crucial for performance, both in terms of speed and range, says Howe.
The name Ubiquiti is pronounced /juːˈbɪk.wɪ.ti/, that is, “joo‑BIK‑wi‑ti”, and the first product Howe shows us is the Dream Router 5G Max, which combines several connectivity options in one unit.
Annonse
– This is an advanced router for the home or office, for those who want to use either fibre or 5G to connect. It has the latest Wi‑Fi 7, an SFP port for fibre up to 10 gigabit, a 2.5 gigabit switch with PoE ports and an SD card slot for storing camera footage, in other words everything you need, says Howe.
Ubiquiti UniFi PowerAmp. NOK 7,700. Photo: Stian Sønsteng
Easy to get started
He says Ubiquiti has a very good app that makes it easy to get started.
– You do not need to know anything about routers or Wi‑Fi to use the products. Everything is very educational, says Howe.
Annonse
He points to how the system helps the user visually:
– If you place the router incorrectly, you get a colour scale showing that it should be moved slightly. If you connect a mesh unit, you avoid numbers and advanced settings. The system uses colours to show that the unit is in the red zone and should be moved for better results, says Howe.
Ubiquiti AI Key (left), UniFi Access Point U7 Mesh and Ubiquiti Camera G6 Instant. Photo: Stian Sønsteng
Gandalf Distribution is currently Ubiquiti’s largest distributor in the Nordic region.
– They assess the distributors’ knowledge and how good we are at giving recommendations. Our customers receive individual advice on which products and ranges are suitable based on the type of customer they want in their shop or online store. The selection is very large, so it is important to choose the right product for the right customer group, says Howe.
Camera with AI search
Ubiquiti also has a wide camera range.
Annonse
– There are both PoE cameras that receive power and data via the network cable, and Wi‑Fi cameras if that suits better. The challenge today is that there is a great deal of video material when you have many cameras, so it takes a long time to find what you are looking for. You often have to spend time searching for a clip showing theft, vandalism or a car that has driven into the fence in winter, says Howe.
Cloud Gateway Fiber and UniFi Express 7. Photo: Stian Sønsteng
This is where Ubiquiti’s built-in AI comes in useful.
– You can search for a person, an animal or a vehicle. You can also search for a specific type of car, for example a red van. Then you will only see videos containing red vans. That makes it much easier to find the right recording, says Howe.
Analysis of video streams
One of the products in the range is AI Key.
– This is an advanced AI computer that analyses the images from the cameras. It can trace a masked person who has committed an offence by finding recordings from earlier points in time when the person has been in the area. It compares how the person looked when the incident happened with others who have been in the same place, and shows only relevant video clips. This means you do not have to scroll several weeks back through the material, says Howe.
The search can also apply to cars and animals.
– Being able to search for anything you think is of interest makes it easier to find offenders, says Howe.
Ubiquiti AI Key can analyse up to 1,800 events per hour, and supports natural language search.
A selection of surveillance cameras. Photo: Stian Sønsteng
Displayed together with AI Key is the UniFi Access Point U7 Mesh, a compact WiFi 7 access point for indoor and outdoor use with an integrated long-range antenna and support for the 6 GHz band, and the Ubiquiti Camera G6 Instant, a plug-and-play 4K camera with WiFi connectivity, a 1/1.8" 8 MP sensor and improved low-light performance.
Multiroom on the network
The range also includes the UniFy PowerAmp.
– This is a product that makes it possible to connect passive
or active speakers in, for example, a hotel lobby or restaurant, and run
multiroom functionality via the network, says Howe.
– It delivers high-quality stereo amplification via
banana plugs and RCA inputs, and integrates with UniFi Play for easy
control in professional and private audio environments. The price is NOK 7,700, says
Howe.
– Ubiquiti makes network products that both technicians and
end users find intuitive. We are noticing growing interest in the brand,
and work closely with customers to find the right combination of products. It
is about choosing the right product for the right customer group, Howe tells the trade magazine
Elektronikkbransjen.
The article was previously published in the print edition of the trade magazine Elektronikkbransjen no. 2/2026, which was distributed in week 16. Here you can read the article and browse through the digital edition of the magazine. You can read all editions of the magazine digitally, from no. 1/1937 onwards, at elektronikkbransjen.no/historiskarkiv.
