EXPAND WITH TEEN PRODUCT

In January, we meet Gro E. Dyrnes at the CES trade fair in Las Vegas. Here, she is showcasing two children's watches developed with a focus on safety and ease of use.

– XGO3 Jungle Edition is an entry-level model with calls, messages, GPS, school mode and safety zones. X6 Play is the top model, with a slimmer design, better performance and more customisation options, but the same emphasis on secure communication and parental controls, Dyrnes tells the trade magazine Elektronikkbransjen.

The XploraOne children's mobile

– We are one of several more brands over here than what we see in Europe, so we have to fight for our position here every day. We are seeing good interest from South American segments, such as regional telecom operators. At the same time, we are seeing interest in areas where we are currently expanding in Europe, such as the teenage market and the senior market, says Dyrnes.

Xplora has, together with HMD, developed the HMD Fusion X1 mobile for children and young people, and they have launched their own children's mobile, XploraOne.

– None of these are available in the USA, but during the first half of the year we will launch a collaboration with telecom operators on a teenage product similar to what we have in Europe, but under different brand names, says Dyrnes.

Three years ago, the company presented senior products. These never reached the market, as Xplora bought Sweden's Doro, and this changed the priorities.

Senior from Doro

– We decided not to proceed with our own senior products, because Doro are the best in this segment. They meet our need for safer and more user-friendly technology for a sensitive user group. The products are not yet certified for the USA or Canada, says Dyrnes.

She says the integration with Doro is in its early stages.

– It has been known for some time that Xplora is the majority owner of Doro, but it is only now that we can begin to think about a more genuine merger. Both brands are strong within their respective segments. This is more about optimising internal processes and building on each other’s strengths than about a full merger. The ambition remains to offer solutions that support a safer and healthier digital life for children, young people and now also older people, says Dyrnes.