Finally a freezer drawer from Liebherr

Jonas Haubjerg Grøn at Witt Denmark with the refrigerator drawers from Liebherr. Photo: Stian Sønsteng

At the IFA fair, Witt is showcasing a new series of built-in products from Liebherr, including refrigerators, freezers, and wine coolers, as well as BioFresh solutions.

Published

- This is part of a new series of products that are placed under the countertop, says Jonas Haubjerg Grøn at Witt Denmark.

The series includes wine, fridge, and freezer, in heights from 82 to 92 cm.

- Completely new is the freezer drawer, with soft close on both inner and outer drawers and very low noise level, so it can be installed in the kitchen without noise from the compressor, says Grøn when the trade magazine Elektronikkbransjen meets him in Berlin in September.

He emphasises the flexibility of the concept.

Now Liebherr's refrigerator drawer is joined by a freezer drawer. Photo: Stian Sønsteng

- You can create a solution tailored to your needs, for example, a coffee bar with its own fridge drawer for milk and drinks, and free up space in the regular fridge. The products offer more possibilities for individual solutions, says Grøn.

 

Biofresh and storage

One of the products is a dedicated biofresh cabinet.

- Biofresh extends the lifespan of food and ensures healthier food. You save money and can use vegetables, fruit, meat, and dairy products longer, says Grøn.

Others have parts of this, but not all three at the same time

He explains that the system combines temperature, humidity, and ventilation to create an optimal climate.

- You can have up to 100 percent humidity without condensation, and our app shows where to place the food and how long it lasts, says Grøn.

Liebherr's BioFresh, according to Witt's man, stands in a class of its own. Photo: Stian Sønsteng

Biofresh is available in both standalone cabinets and combined cabinets.

- The most important thing is to have biofresh in some way, says Grøn.

He emphasises that Liebherr combines three elements: high or low humidity, constant ventilation, and precise low temperature.

- Others have parts of this, but not all three at the same time. The drawers are completely flat, easy to clean, and keep bacteria-free, says Grøn.

 

Liebherr also delivers wine coolers. Photo: Stian Sønsteng

Popular in Norway

- Refrigerator drawers are extremely popular in Norway. You get the groceries out to you instead of having to bend into a cupboard under the table. It provides better overview, says Grøn.

He believes that Norwegians are early adopters of innovations.

- Now we also get a matching freezer drawer, something we have been waiting for a long time. This is especially requested in nursing homes and for wheelchair users, as it provides easier access to groceries, says Grøn.

He adds that about 70 of Liebherr's approximately 400 models have biofresh.

- Even though a biofresh cabinet is more expensive, it pays for itself through reduced food waste, says Grøn.

The article was previously published in the print edition of the trade magazine Elektronikkbransjen no. 5/2025, which was distributed in week 41. Here you can read the article and browse through the digital edition of the magazine. You can read all editions of the magazine digitally, from no. 1/1937, at elektronikkbransjen.no/historiskarkiv.
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