MISSION BRINGS GOPRO TO NEW USERS

– This will be hugely important in GoPro's portfolio. Mission One Pro opens the door to an entirely new customer group, Arianit Dervishi of Response Nordic tells trade magazine Elektronikkbransjen.

When we meet him before the summer at the PowerUp CE training trade fair at Gardermoen, he also shows us new e-scooters from Segway. We will return to these, but first GoPro's three new models: Mission One, Mission One Pro and Mission One Pro ILS. The latter will arrive in the third quarter with interchangeable Micro Four Thirds lenses.

– The new models will coexist alongside the Hero series. This is a new door being opened, not a replacement, says Dervishi.

He says the new series has been developed for users who want a more professional feel than a traditional action camera offers.

– The aim is to build on the Hero portfolio and create a camera for every type of use. Those who want a pure action camera buy Hero. Those who want an all-in-one camera for vlogging and professional use choose Mission, says Dervishi.

New technology

A key point of the launch is the new GP3 processor and a larger image sensor.

– Customers have been asking for a 1-inch sensor for several years, and now they are getting one. Mission has 50 megapixels, an open-gate function that uses the entire image sensor, and an entirely new GP3 chip, says Dervishi.

– What does the new processor mean in practice?

– The Hero series is already efficient and compact, but GP3 is twice as powerful as GP2. If you think the content from Hero is cool, you can imagine what a chip that is twice as fast delivers, says Dervishi.

GoPro Mission 1 Pro costs NOK 8,300.

Broad compatibility

Response Nordic sees both professional users and hobby vloggers as potential customers.

– We see both professionals and hobby vloggers as the early adopters. The point is to pack plenty of specifications into a compact camera that does not take up space when travelling, says Dervishi.

GoPro is also maintaining compatibility with much of today’s accessories.

– You can use almost everything that fits the Hero and Max 2 with GoPro’s standard mount and magnetic solutions. We are aiming for compatibility with 50 to 60 existing accessories, and new additions will follow, says Dervishi.

Response Nordic is also showcasing the Mission One Pro Grip accessory.

– You can mount the camera in a cage with a grip and use it as a point-and-shoot camera. We are launching a package that customers can buy, says Dervishi.

He stresses that the solution has been developed specifically for the new series.

– This is completely new and only compatible with the Mission series. Customers want a camera that can be used for everything, and we are making accessories that are tailored to that customer group.

GoPro Mission 1 Pro Grip Edition costs NOK 9,300.

Legal Segway models

Response Nordic is also showcasing three Segway models adapted to Nordic regulations.

– It is important for us to comply with Norwegian regulations, says Dervishi.

– The entry-level E2 model is one of the best-selling, priced at just under NOK 4,000. For the mid-range, we have the E3 Pro at NOK 5,990. And those who want the best comfort and range choose the F3D at NOK 7,990, he says.

Dervishi also highlights the brand's market position.

– Segway is an innovator. For the third year in a row, it has been recognised as the world's largest brand in electric scooters, and this was recently renewed. Electric scooters are not necessarily that complicated. People want good rider comfort and good range, and Segway delivers on that, says Dervishi.