MICRO RGB IS AN OLED CHALLENGER

– We have introduced an entirely new type of backlight, with micro-diodes for red, green and blue light that can be controlled individually. This provides purer colours, higher brightness, better dimming and a black level that challenges OLED, says Knut Eirik Bruvold Rørnes, Nordic product specialist at Samsung Electronics.

We meet Rørnes before the summer at Elkjøp's Campus Tech training fair at Gardermoen, where he demonstrates Micro RGB in the R85H and R95H models.

Samsung believes the new technology delivers a significant boost in colour reproduction.

– Where we previously delivered 100 per cent of the P3 standard, which represents around 53 per cent of the colours the eye can see, Micro RGB can display up to 75 per cent of visible colours via BT.2020. The result is clearly higher colour volume, says Rørnes.

He also explains the new model designation.

– From M3 upwards, H is the suffix for the 2026 models, just as F was last year, says Rørnes.

OLED with art mode

Samsung is also expanding its OLED portfolio.

– Our OLED portfolio is expanding, with the S90H receiving an anti-glare panel and higher brightness, while the S95H continues the S95 series. The biggest news is the S99H, our first OLED TV with art mode, says Rørnes.

The model has been developed as an OLED version of The Frame, but with a completely different design.

– Many people have wanted an ‘OLED Frame’. The S99H displays art on OLED without having to worry about burn-in. It has its own design, with a backplate that forms a distinctive frame, and stands apart from everything else on the market, says Rørnes.

– What about the risk of burn-in?

– It can happen, since the pixels are controlled individually. However, the technology has improved significantly over the past five to six years, with algorithms for pixel shifting and smarter image processing. Art Mode runs at lower brightness, and new panel types also contribute. It is no longer a major problem, although it can occur, says Rørnes.

The Movingstyle on wheels

Rørnes quite literally brings out the mobile TV solution The Movingstyle as part of this year’s initiative. This is easy, as it is on wheels.

The movable TV is among the products Samsung is highlighting alongside the new TV series and audio products.

– We see that more people want flexible solutions that can be used in different places around the home, Rørnes tells the trade magazine Elektronikkbransjen.