NEW DISTRIBUTOR FOR IFI AUDIO

The company announced this in a press release, stating that the partnership brings together two brands with a shared focus on sound and music experiences.

– As iFi Audio and Silent Power continue to go from strength to strength, this reflects our growing commitment to the Northern European countries. We look forward to our new partnership with Audio-Technica Nordic, says Miles Roberts, Global Head of Business Development at iFi Audio, in the press release.

Audio-Technica Nordic highlights its Nordic network and experience as a foundation for supporting iFi Audio's continued growth. The company will distribute the manufacturer's portable, desktop and home audio solutions.

Shared philosophy

Managing Director and Sales Director Mats Cederholm at Audio-Technica Nordic believes that the companies share the same view of audio products.

– Audio-Technica Nordic is pleased to introduce iFi Audio as an addition to our product portfolio. We share the philosophy of making high-quality sound accessible to everyone. iFi Audio's products deliver world-class audio experiences, with one goal in mind – to enhance your music experience, says Cederholm in the press release.

According to the companies, the partnership is based on a shared belief that music can inspire and enrich everyday life through great audio experiences.